Day One

Where it all began...

Tsai by Tsai was founded by Patricia Tsai after a long family conversation during a trip back home to Taiwan. The Tsai family have been producing and setting gemstones for over 30 years, with a client list that includes some of the most famous European luxury jewellery houses.  Patricia decided the time had come for the family work to bear the family name - no longer simply Tsai gemstones by other brands, her pieces would be Tsai by Tsai.

Ever since she was very young, Patricia's family travelled across Taiwan every weekend to seek out the most beautiful sunrises and indulge themselves with the most stunning scenery. Even now, Papa Tsai is still a keen photographer, showing off this magnificence through his work.

A childhood immersed in the natural beauty of this small island serves as the inspiration for Tsai by Tsai's designs today. Taiwan is a place where incredible natural beauty meets vibrant city life, where ancient and revered traditions sit alongside cutting-edge technological advances.  The colours and light of these combinations are represented in every collection we create.

Have a closer look at our logo: the top symbolises the decorative roof of a traditional Taiwanese building and is read as T x T. This represents our goal: to bring little glimpses of the beauty of our homeland to your everyday life.

Logo & packaging designed by James Ward Design (


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