The Tsai by Tsai Story

Our Story

Drawing inspiration from a rich heritage that bridges the vibrant energy of London with the timeless artistry of Taiwan, Tsai by Tsai is a luxury jewellery brand founded by Patricia Tsai.  Specialising in exquisite pieces crafted from natural gemstones set in sterling silver or vermeil, the brand embodies a sophisticated elegance.  Each piece tells a story of cultural fusion and refined beauty, reflecting Patricia Tsai's vision of blending contemporary design with traditional influences.

Founder Patricia Tsai in Di Diao Studs

While on a trip back to her native Taiwan, the inspiration to begin her brand struck her.  The Tsai family have been sourcing, cutting and setting gemstones for some of the world's biggest brands for over 30 years.  After a conversation with her father and his brothers, the decision was made: Patricia would put her creativity to work designing a range of accessories for those with similar tastes to hers, to be made in the family factory.

The name Tsai by Tsai is a reference to that family history of making for other brands.  In the past, the Tsai family had always worked as suppliers, not retailers.  The project conceived that evening marks the first time they have made something for the family to bring to market, as opposed to on behalf of a bigger name.  No longer Tsai by anyone else, this is Tsai by Tsai.